[{"@context":"https:\/\/schema.org\/","@type":"Article","@id":"https:\/\/www.hastall.cz\/o-reklamnich-clancich\/#Article","mainEntityOfPage":"https:\/\/www.hastall.cz\/o-reklamnich-clancich\/","headline":"O reklamn\u00edch \u010dl\u00e1nc\u00edch","name":"O reklamn\u00edch \u010dl\u00e1nc\u00edch","description":"Propagovat se dnes d\u00e1 nejedn\u00edm zp\u016fsobem. Doba pokro\u010dila, a tud\u00ed\u017e se u\u017e dnes nemus\u00edme omezovat jenom na n\u011bjak\u00e9 ty plak\u00e1ty vylepen\u00e9 v ulic\u00edch, inzer\u00e1ty v novin\u00e1ch nebo n\u011bjak\u00e9 to po\u010d\u00edn\u00e1n\u00ed si ve stylu Barnum. V dne\u0161n\u00ed dob\u011b u\u017e existuje i cel\u00e1 \u0159ada dal\u0161\u00edch metod, jak o sob\u011b m\u016f\u017ee d\u00e1t podnikatel stejn\u011b jako kdokoliv jin\u00fd v\u011bd\u011bt.<a class=\"continue-link\" href=\"https:\/\/www.hastall.cz\/o-reklamnich-clancich\/\">...(P\u0159e\u010d\u00edst \u010dl\u00e1nek)<\/a>","datePublished":"2020-11-28","dateModified":"2020-11-28","author":{"@type":"Person","@id":"https:\/\/www.hastall.cz\/author\/#Person","name":"","url":"https:\/\/www.hastall.cz\/author\/","identifier":1,"image":{"@type":"ImageObject","@id":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/d693d76da4b3c2905ed32515295d3c5b2b37600a891f276917d3d592948bcc60?s=96&d=mm&r=g","height":96,"width":96}},"publisher":{"@type":"Organization","name":"hastall.cz","logo":{"@type":"ImageObject","@id":"\/logo.png","url":"\/logo.png","width":600,"height":60}},"image":{"@type":"ImageObject","@id":"https:\/\/www.hastall.cz\/wp-content\/uploads\/%C5%BEena%20u%20po%C4%8D%C3%ADta%C4%8De.jpg","url":"https:\/\/www.hastall.cz\/wp-content\/uploads\/%C5%BEena%20u%20po%C4%8D%C3%ADta%C4%8De.jpg","height":0,"width":0},"url":"https:\/\/www.hastall.cz\/o-reklamnich-clancich\/","about":["Online"],"wordCount":411,"articleBody":"      Propagovat se dnes d\u00e1 nejedn\u00edm zp\u016fsobem. Doba pokro\u010dila, a tud\u00ed\u017e se u\u017e dnes nemus\u00edme omezovat jenom na n\u011bjak\u00e9 ty plak\u00e1ty vylepen\u00e9 v ulic\u00edch, inzer\u00e1ty v novin\u00e1ch nebo n\u011bjak\u00e9 to po\u010d\u00edn\u00e1n\u00ed si ve stylu Barnum.V dne\u0161n\u00ed dob\u011b u\u017e existuje i cel\u00e1 \u0159ada dal\u0161\u00edch metod, jak o sob\u011b m\u016f\u017ee d\u00e1t podnikatel stejn\u011b jako kdokoliv jin\u00fd v\u011bd\u011bt. A mezi metody, je\u017e spolehliv\u011b zab\u00edraj\u00ed a osv\u011bd\u010dily se, pat\u0159\u00ed i PR \u010dl\u00e1nky. Tedy cosi, co vypad\u00e1 dejme tomu jako n\u011b\u010d\u00ed p\u0159\u00edb\u011bh, jako docela b\u011b\u017en\u00fd redak\u010dn\u00ed text, kter\u00fd ale t\u00edmto ve skute\u010dnosti a\u017e tak docela nen\u00ed. Proto\u017ee se v takov\u00e9m textu ukr\u00fdv\u00e1 i ur\u010dit\u00e9 poselstv\u00ed, kter\u00e9 m\u00e1 prosp\u011bt podpo\u0159e n\u011b\u010deho konkr\u00e9tn\u00edho.Jde tedy o reklamu, je\u017e se ale jako reklama navenek v\u016fbec netv\u00e1\u0159\u00ed. A tomu lze p\u0159i\u010d\u00edst nemalou z\u00e1sluhu na tom, \u017ee jsou to pr\u00e1v\u011b takov\u00e9 \u010dl\u00e1nky, je\u017e vesm\u011bs spolehliv\u011b zaberou. Zat\u00edmco by toti\u017e ten, kdo naraz\u00ed na reklamu, tuto nanejv\u00fd\u0161 p\u0159el\u00e9tl pohledem a ztratil o ni z\u00e1jem, proto\u017ee \u201amu p\u0159ece jenom n\u011bco vnucuje\u2018, u PR \u010dl\u00e1nk\u016f je to jin\u00e1. Ty obsahuj\u00ed p\u0159\u00edb\u011bh, do kter\u00e9ho se \u010dten\u00e1\u0159 ochotn\u011b pono\u0159\u00ed a p\u0159e\u010dte si ho, dost mo\u017en\u00e1 ani\u017e by si pln\u011b uv\u011bdomoval, \u017ee jde jenom o \u0161ikovn\u011b zabalenou propagaci.Ov\u0161em m\u00e1-li se toho pr\u00e1v\u011b vy\u0159\u010den\u00e9ho dos\u00e1hnout, je nezbytn\u00e9, aby byl takov\u00fd \u010dl\u00e1nek naps\u00e1n n\u011bk\u00fdm, kdo tomu rozum\u00ed, kdo si s \u00fakolem porad\u00ed. Proto\u017ee zde nejde jenom o naps\u00e1n\u00ed n\u011bkolika \u0159\u00e1dk\u016f. Zde je t\u0159eba, aby m\u011bl doty\u010dn\u00fd text n\u00e1pad, aby byl zaj\u00edmav\u00fd, aby neodpuzoval ani d\u00e9lkou, ani spoustou chyb, ani ni\u010d\u00edm jin\u00fdm. Tady to prost\u011b mus\u00ed b\u00fdt po v\u0161ech str\u00e1nk\u00e1ch dokonal\u00fd v\u00fdtvor.Ov\u0161em nechat si napsat takov\u00fd \u010dl\u00e1nek od zku\u0161en\u00e9ho copywritera ur\u010dit\u011b nen\u00ed \u0161patn\u00fd n\u00e1pad, nejsou to hloup\u011b vyhozen\u00e9 pen\u00edze. Proto\u017ee jde o reklamu, je\u017e spolehliv\u011b zabere. A ten, kdo se pot\u0159ebuje zviditelnit, si m\u016f\u017ee b\u00fdt jist, \u017ee dos\u00e1hne \u017e\u00e1douc\u00edho v\u00fdsledku, maxima mo\u017en\u00e9ho.A n\u011bco takov\u00e9ho mu n\u011bjak\u00e1 stupidn\u00ed \u010di otravn\u00e1 reklama ur\u010dit\u011b neposkytne.                                                                                                                                                                                                                                                                                                                                                                                                  "},{"@context":"https:\/\/schema.org\/","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"O reklamn\u00edch \u010dl\u00e1nc\u00edch","item":"https:\/\/www.hastall.cz\/o-reklamnich-clancich\/#breadcrumbitem"}]}]